Blog
Not product announcements. What we learn operating a Dutch cloud platform — where hyperscaler bills actually come from, what data residency means once a lawyer reads it, and what happens to the heat a rack produces. Written by engineers, for the people who have to make the call.
Three articles · No gated PDFs · No "download the whitepaper" wall
The most recent thing we wrote down.
Hyperscalers are engineering marvels — if you are Netflix, or training a model on ten thousand GPUs. But most European companies running a web application, a handful of APIs and some background jobs are paying for scale they will never reach and complexity nobody asked for. A candid look at what that bill is actually buying, and what a right-sized platform looks like instead.
Read the article →Short, specific, and written from the operator's side of the rack.
Offsets, renewable energy certificates and a tree per signup are accounting magic. Datacentres consume 1–2% of the world's electricity and turn nearly all of it into heat — so the interesting question is not how you buy it, but what you do with it afterwards. What we do with ours, and why that dictates the size and shape of our sites.
Read the article →A founder's German client flagged that user data was being routed through US servers. Nothing shady was happening — but under GDPR that is a problem, and it cost three months of migration, rewritten policies and apologies in meetings. The lesson: "where does the data actually live?" is a question to ask before you build, not after.
Read the article →We publish when we have something specific to say rather than on a content calendar. If you want to be told when the next one lands, say so.
Three subjects we know first-hand, and one we refuse to publish.
Where a cloud bill actually comes from: egress, cross-zone traffic, IOPS tiers, idle over-provisioning. How to size a platform for the load you have instead of the load a reference architecture assumes.
What GDPR, Schrems II and the Cloud Act mean once procurement reads them properly — and the difference between an EU region and an EU provider.
Grid congestion, peak shaving and heat reuse as engineering constraints rather than marketing claims. What it changes about how you design a datacentre.
What we don't publish: launch posts dressed as insight, benchmarks tuned until we win, and anything that needs a form before you can read it. If an article isn't useful to someone who never becomes a customer, it isn't worth writing.
The reference material behind the articles.
Start on the Alpha and put a real workload on the platform — or bring us the migration you are weighing up and we will tell you honestly whether it fits.
100% renewable energy · Dutch jurisdiction · No egress charge
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